No one predicted that a mysterious virus that emerged in Wuhan, China would change the world around us. All across the globe, life is on standstill and most economic and social activities have come to a halt. Businesses have had to make a lot of hard decisions over the past few months, from changing how […]
Influencer Marketing is changing the advertising industry in many unexpected ways. The perks that used to be reserved for celebrities to endorse products in print and television has now grown to encompass any average person who can build a large, real following anywhere from thousands to millions strong on their social media channel(s). It is […]
Social media influencer marketing is all about building relationships. In a world where over 3.2 billion people are on social media, using influencers has become one of the fastest growing marketing strategies since 2018. Social media can feel impersonal, despite the voyeuristic thrill we get looking into the personal highlights of friends, strangers and companies […]
