With the euphoria of Christmas and New Year’s Eve far behind us, marketers across the world are getting ready for the next big event in the retail calendar: Valentine’s Day. A holiday based around consumers spending money on their significant other can result in a huge revenue boost for businesses. Therefore, investing in good marketing […]
Whether you are offering a service or a product, your company needs brand awareness to generate sales and customer loyalty. In recent years, online reviews have climbed to the top of the list for impacting purchase decisions from consumers. Product and service reviews can have a huge impact, both positive and negative, on your brand […]
Social media influencer marketing is all about building relationships. In a world where over 3.2 billion people are on social media, using influencers has become one of the fastest growing marketing strategies since 2018. Social media can feel impersonal, despite the voyeuristic thrill we get looking into the personal highlights of friends, strangers and companies […]
In today’s world, where everything is posted and shared online by millions of people, viral content has become a common cultural phenomenon of the time. A viral video is when a video becomes popular through massive online sharing, with thousands to millions of views and shares on social media platforms, such as Youtube, Facebook and […]
Why Your Brand Needs Influencer Marketing As humans, we seek advice and validation, especially from trusted sources. Many of the products and experiences we strive to obtain comes from seeing other people with them. We turn to social media to figure out what we want, and the more credible the source, the more we want […]
