Search Engine Optimization (SEO) is a digital marketing strategy that allows websites to organically rank higher on search platforms such as Google & Bing without paid ads. You may wonder, why do I want to rank my business website higher on Google… Well, there are 3.5 billion people searching on Google in the USA every […]
Social media is an essential marketing strategy for any business, but the potential of having a successful social media marketing strategy for your restaurant is especially exciting. Social media platforms can be used to showcase your restaurant’s menu, creating anticipation around what’s being served to bring customers in. Various platforms also provide innovative tools to […]
Recognizing your Marketing Objective For Restaurants helps you put together a successful strategy road map when it comes to marketing. This is a crucial first step in marketing and will help you stay on top of the marketing trends as they change. Have you ever thought of your marketing objectives? What are the goals that […]
Competition among restaurants is high. That’s why you’ll need a well sought out marketing plan in order to market your restaurant online.Guess what, you’re in luck! Because this marketing guide is going to provide all of the innovative, effective, and competitive places you need to be visible in order to attract, gratify, and keep customers […]
What is SEO? SEO (Search Engine Optimization) is the set of optimization strategies for websites, blogs, and web pages that aims to improve its positioning in the organic results of search engines. It is the process that will ensure that search engines recognize your content as the most relevant and best information available on the […]
Everyone has heard of Amazon. In fact, 82% of US Households have an Amazon Prime membership- that’s 126 million people. On average, Amazon Prime users spend $1600 a year on Amazon products, and non Prime members spend $600. Safe to say that it’s a lot of money and a lot of people. Amazon is now […]
What is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) was put into effect in 1996 to ensure the protection of sensitive patient information in medical contexts. Therefore, clinics, pharmacies, hospitals, medical practices and healthcare providers that work online need to verify that their websites are in accordance with HIPAA, in order to ensure […]
With the euphoria of Christmas and New Year’s Eve far behind us, marketers across the world are getting ready for the next big event in the retail calendar: Valentine’s Day. A holiday based around consumers spending money on their significant other can result in a huge revenue boost for businesses. Therefore, investing in good marketing […]
Why Facebook? According to 2019 Marketing Statistics, there are over 2.38 billion monthly active users globally on Facebook, including 1.56 billion active users who log onto Facebook every day. These statistics clearly show why using Facebook in marketing is important. Understanding how to market on social media platforms is an essential part of any marketing […]
What is personal branding? Personal branding is about shifting your mindset to think of yourself as a brand. It is an ongoing process of building and maintaining an image and reputation. Official definition: “The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their […]
